Membership Hack: Have you thought of your business’s New Year’s resolution?
By: Keri Morris, Marshalltown Area Chamber of Commerce Membership Director
The holidays give many of us a break. It’s a time where we relax, refresh, and think about what the future holds for us. While this year has been full of obstacles and challenges, in order for us to keep our businesses open we must be proactive and have faith that 2021 will look and feel better than 2020. Below are some ideas to keep in mind when creating a New Year’s resolution for your business.
Digitize, digitize, digitize
Perhaps your business is fully paperless, but many businesses still have opportunities to digitize their organization. does this mean exactly? At the very least, it means scanning your important paperwork and shredding materials that you do not require paper copies of (please check with your attorney and/or accountant for any documentation you must maintain paper copies of). Utilize a shared-drive where files can be stored. This makes remote work much easier and streamlines overall business processes.
Update your security – physical and cyber
Most people understand physical security for their office, such as gates, security doors, alarms, and cameras, but do you understand cybersecurity? Partner with a third-party service provider who can manage and maintain your cybersecurity. Remember, even if you are operating “in the cloud,” you still need cybersecurity!
Assess your income stream and consider recurring income
Consider your business’s income stream. Is it steady? Unpredictable? Are their steps you could take to make your income more reliable and consistent? Monthly or quarterly subscription boxes with products or services might be something for you to consider. These boxes can provide reliable income from subscribers and it keeps your brand and products in front of your customers.
Utilize Search Engine Optimization (SEO)
Most people will use an online search engine to find a company or product, so make sure you are visible in cyberspace! You can capture qualified leads from SEO, and much like cybersecurity, there are third party companies out there that specialize in this.
We look forward to continue serving you in 2021!