Distinctly Different

By Keri Morris, Membership Director at Marshalltown Area Chamber of Commerce

With many of us working from home these days, we are all thinking of ways to catch up on those projects that slipped through the cracks during busy times. Now is a great time to take an outdated website and turn it into something great. To many of us, that task seems very daunting…but it doesn’t have to be. Below are some tips on writing awesome content and making it a task that can be manageable and even fun!

Know your target audience

Who is your audience? What is their age, gender, and where do they live? These are all important things to consider when writing content as it will allow you to customize the tone of your writing to resonate with them as your audience.

The two lines: outline and timeline

Many of us have pages that link to pages that open into another page. It’s time to cut old content and replace with shorter, better content. List each tab and page under each tab so you can have a big-picture-look at what you are working with. Use free project management software – trello.com- to organize everything. Don’t forget to make weekly and monthly goals Ie; will write content for all the pages associated with ‘About Us’ tab by (said date). 

Keep it mobile friendly 

In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. Your website should have no more than 5-7 tabs at the top to keep it mobile friendly. These tabs can have drop downs but not more than what would fit on a screen. Always keep this in mind.

Write your content with SEO in mind

Search Engine Optimization is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Make sure that when you write your website content, you include key words that consumers might use to search for you in a search engine like google or yahoo. 

Choose your words wisely

Stick to active voice, use the heck out of that thesaurus and mix up your word choice, and write short, simple sentences. Some suggest using bullet points, numbered lists, and headers to convey your message. Most site visitors only take a few seconds before leaving a page, so make sure they see what they’re looking for without feeling like they have to read everything.

Use videos and pictures

People are very visual. Adding multimedia to your website is an effective way of drawing in more viewers and building your brand. Use your cellphone to make testimonial videos, post it on YouTube for free and link to it. Make sure your pictures are close-up and include at least one human. This makes your brand more personable and people more comfortable. 

In conclusion, with just a little organization and creativity, you can dig deep into your website revamp project and make the most of your time working from home.